ULTRA-VIOLET: Pantone's 2018 Color of the Year

Prepare for purple everywhere!

Are you ready to pump up your purple game? You may have heard purple will be pervasive in 2018 with the Pantone Color Institute naming “Ultra Violet” the “Color of the Year.” With purple reigning supreme, prepare to see the more-blue-than-red purple shade popping up across all areas of design -- from home decor and fashion to art and food.



According to Pantone, the hue which pays homage to Prince, David Bowie, and Jimi Hendrix, who all used purple as a personal expression of individuality, was selected “to evoke a counterculture flair, a grab for originality, ingenuity and visionary thinking…” An ideal color for creative types and freethinkers, the dramatic shade, “reflects the idea of living not inside the box or outside the box but with no box at all.”



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