Recently, I got to catch up with one of my all-time favorite clients, and talk all things fashion and beauty at the launch of her new skincare line, Fountain of Truth! Giuliana Rancic represents the modern on-the-go woman, and is the perfect voice to take over the beauty industry with her new, all natural line of skincare products. Not only is her new line going to improve your skin, the packaging itself makes for perfect shelf candy when displayed in your bathroom! I decided to find out more about Giuliana’s mission with Fountain of Truth, and how it fits into her routine.
How does skincare fit into your daily routine / How do your products streamline this process?
Having a clean skincare routine has always been very important to me, it’s one of the reasons I founded Fountain of Truth. I had a hard time finding what I considered to be a non-toxic skincare line that also treated the appearance of fine lines, discoloration and other skin issues. Therefore, I committed myself to creating my own clean products and sharing them with people of all ages. I think it is necessary for consumers to know exactly what is inside the products they are using. That is why my eco-luxe beauty line is Clean. Beautiful. Truthful.
What role did packaging play in the new line of products?
I feel like the packaging can tell a lot about a brand and I wanted my skincare line to look simple, natural and elegant as well as being able to be a beautiful display piece on a vanity. The rose gold hardware really pops against the white bottle and the simple black writing brings it all together. This is one skincare line that really dresses up a bathroom counter. Everyone is loving the packaging!
How do you store/organize your skincare/cosmetic products currently?
I have all six of the Fountain of Truth products on a pretty personalized marble tray displayed on my bathroom counter. I love how nicely the rose gold pops against the white marble. It’s so chic! The rest of my beauty products are neatly organized in bins and placed in drawers that are handy to access while I’m getting ready for the day.
In your next closet, how do you see your vanity / skincare station being incorporated?
I would do something similar to what I have now, since I love my current set up and find it really easy to apply my skincare and makeup. I would for sure continue with bins, trays, and other tools to keep everything very organized. I find getting rid of clutter in your bathroom and closet and having things organized and neat starts the day off on the right foot.
How does the Fountain of Truth line reflect your own personal routine? Your own style?
The Fountain of Truth collection reflects what I use most in my day to day life. There is an elixir, moisturizer, hand cream, night cream, honey glow mask and a cleansing balm which I believe are the core necessities for a simple yet effective skincare routine. I have been using the Fountain of Truth skincare line for the past year and it has completely transformed my skin in the best way possible. I have less lines from using it and my skin has never been so hydrated and dewy. Every morning, I wash my face with the Take it Off Cleansing Balm and follow that with The Truth Elixir and the Good Day Soufflé. At night, I use the cleansing balm to wash off my makeup and then I love to indulge in the Honey Glow Mask a few days a week followed by The Truth Elixir and lastly I never forget to slather on a thick layer of the Dream Cream Overnight Repair Mask. It is so incredibly hydrating and I wake up with dewy, glowing skin. It’s amazing! I also always have my Youth In Hand cream in my bag and we purposely made it 3 ounces so you can travel with it and not worry about having it in your bag when you go through security at the airport. Love everything about that!
AND we got to talk closets! Giuliana describes the need for a more functional, effective, and beautiful set of skincare products - all the same considerations she’s taking into account thinking about the design of her next closet! If you haven’t seen the last space I designed with her, see the full tour.